DISQUS

Affiliate Marketing Blog: Affiliate Code of Conduct by Fraser

  • Fraser Edwards · 2 years ago
    Thanks for taking the time to post Clarke but I almost with you hadn't ;)

    You've put a reasoned argument against most of my points which proves how difficult it is to get any standard that people would agree with. These are not simple issues but is it possible to have some kind of rules that would be widely acceptable without it being reduced to something so wishy washy that it doesn't mean anything?
  • Moose · 2 years ago
    Contact Info: I certainly agree with your point about contact details in the sense that this should be reciprocated. If we don't have theirs, then there is no reason why they should have ours, unless we limit communication to internal mail systems & choice of communication we wish to receive by having them categorised.

    SEO: wrt to any negative review, for example a customer review, this should be at the discretion of the affiliate & nobody else. Because a merchant may want to to terminate a relationship, two examples being Comet & BT, it doesn't mean the affiliate cannot still earn money or be inclined to remove that review, if anything more eyeballs may actually see it.

    "Merchants need to know people are not daft and will click on Affiliate links and still use offers if they find elsewhere,"

    Very valid point !
  • Keith Bond · 2 years ago
    Absolutely spot on regarding creatives Clarke if the network can't get them changed why should the onus be on the affiliate.

    Also agree about taking problems to the network first no reason at all why the boot should be put in on a forum without at least attempting to resolve them.

    As for Discount Vouchers, I'd like to see a network take up the challenge of Ray Theakston (Befuddle) and make codes affiliate specific so that all sales using that code are attributed to the affiliate it was issued to. I know this can't be applied to codes from other sources but must surely help police the situation.
  • yorganic · 2 years ago
    speaking as someone who manages the odd campaign on behalf of a merchant I don't agree with affiliates being anonymous. There is so much fraud within these systems a lot of merchants are soon going to walk away as the costs of managing a campaign are starting to outweigh the benefits.

    another perspective
  • Tephus · 2 years ago
    Great commentary. Keep it up!